AIR (An Improbable Relationship)

Beauty and The Beast. Harold and Maude. Kermit and Piggy. The film world is full of improbable relationships. It’s about the kind of work that AIR strives to produce, and the improbable relationships are those we like to explore in our films. It’s about unlikely connections – between characters, between a character and the setting, the picture and the soundtrack, a beautiful gesture and an ugly situation, selling a product and evoking a human emotion. Improbable relationships make for the most unexpected ads, the most rewarding stories, and the most intriguing films.